Apple Company Guide

Who is Apple?

Apple is a producer of a range uber-cool, uber desirable computers.

Remember when computers were just rectangular, beige and grey ugly things that had to be hidden under the desk, well Apple changed all that.

By putting the emphasis on beautiful design, with great performance and top components, they made computers cool and desirable; no longer the preserve of geeks.

In the final quarter of 2009 they’re expected to sell over 2.9 million Macs alone, and they employ over 35,000 people worldwide.

What do they do?

The company refuses to get involved in the low-cost price wars over netbooks and budget desktops, instead producing top quality models for a premium price.

The focus on innovation combined with environmental responsibility – many of their parts are recyclable for example – means they are lauded the world over. For the most part they are worth the hype, and few people once they use an Apple ever return to Windows.

When did they start?

Apple was founded by the ever smiling Steve Jobs in 1976, in Silicon Valley California. After struggling through the late 80s and early 90s, they returned to centre stage with the iMac. It returned them to profitability and allowed them to expand and produce the products like the MacBook, iPod and iPhone that we all know today.