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Sony VAIO VPCYB2M1E/S 11 inch laptop review
Sony VAIO VPCYB2M1E/S is part of Sony’s Y-series which favours the netbook format. We were certainly intrigued about...
Sony Tablet S review
The Sony Tablet S was announced earlier last month, along with its foldable sibling the Sony Tablet P. Though the Sony S...
Sony VAIO VPCZ21V9E review
This Sony VAIO is part of the Z series, the Sony VAIO VPCZ21V9E (catchy name don’t you think?) is an ultraportable that...
Sony makes a mint from Twitter
Sony has revealed that its Vaio Twitter account has gathered almost £1 million in sales for the technology giant.
Nick Sharples, Sony’s head of corporate communications, announced this at the February 2010 Social Media for Brand Building run by the magazine Marketing Week.
He added: “The marketing budget is now skewed towards integrated campaigns and includes PR and social media at the inception of a marketing campaign.”
VAIO®X meets Bollywood
Kareena Kapoor, a chart topping Bollywood star, is the brand ambassador for a new range of “Size Zero” laptops to be released in India at the end of the month.
The actress is the first Indian face of Sony and said she feels “privileged” to be associated with the company.
The Sony VAIO X notebook is a half-inch thick and has an 11.1-inch screen display.
Sony reports environmental confusion
A study commissioned by Sony Europe revealed that Europe’s next generation feel confused by environmental messages and don’t know how to save the planet.
A survey of 5,000 11-16 year olds across Europe over the summer showed that they see large businesses and governments as the ones who can make a difference.
Sony is now looking to engage with young people to tackle environmental issues.
