Adobe has announced new executive appointments

Adobe has this week announced new executive appointments that aim to strength the company’s customer segments.

David Wadhwani, previous vice president and general manager of Adobe’s Platform Business Unit since 2008, has been promoted to senior vice president and general manager of the Creative and Interactive Solutions business unit (CISBU).

Senior Vice President John Loiacono, who has led Adobe’s Creative Solutions BU (CSBU) since 2006, has been appointed to lead the Digital Media Solutions BU (DMSBU).

Brad Rencher, previously the vice president of business operations for the Omniture BU (OBU), has been promoted to vice president and general manager.