Microsoft enter partnership with Baido to offer Bing search to China
Microsoft has agreed a deal to share its search results with chinese search engine Baidu, it was reported yesterday. This agreement is likely to be the first step towards gaining a firmer foothold in China’s web market.
Microsoft’s market share in China has, until now, been very small (around 2 per cent). On Monday night a deal was struck with Baidu to share with them Microsoft’s English-language search results, collected via its search engine Bing.
China’s internet sphere made headlines last year, when Google balked at the government’s strict censorship and pulled their presence there.
Baidu accounts for around 75 per cent of China’s search market, according to Metro, and, with this deal, they seem to think they have taken a good step towards increasing that market share through incorporating English-language results. Reuters reported that, together, Baidu and Microsoft could cover as much as 97 per cent of China’s online search market.
Image credit: Danny Sullivan
Written by Matthias Scherer
Matthias is a journalist and writer covering the latest news in technology as well as reviewing new computer products for PC Site. After studying journalism and economics in London, Matthias worked in radio and as a music writer for various publications in the UK and Germany, covering everything from politics and music to online publishing and social media. He is a self-diagnosed internet addict, but wrestles himself away from the computer to read books by angry young men, put on punk or rap records and watch Seinfeld.
Wed, Jul 6, 2011